3.1 | Understanding prompts: Definition and meaning

How Prompting Works

In this video, you will learn:

  • What a prompt is and how to use it effectively
  • What „prompting“ means and why it’s important
  • What prompt engineering is and why it’s becoming more important
  • How to get better AI results with clear instructions

What is a Prompt?

In the context of AI, a prompt is any input you use to guide a chatbot or an AI model. It’s everything you write into the text input field to get a response or a specific result.

Examples of Prompts:

  • A specific question: „What are the benefits of AI in customer service?“
  • An instruction: „Summarize this text in 3 points.“
  • A creative task: „Develop 5 ideas for a new product.“

Good Prompting Means:

  • Giving clear instructions
  • Providing necessary context
  • Defining the goal and format

Prompt Engineering – An Emerging Field

Prompt engineering is the art and science of designing prompts to get the best results from AI systems.

Today, there are already specialists who develop prompts for companies—for process automation, knowledge delivery, and consistent results.

Optimization

Testing and refining prompts for better results

Libraries

Creating collections of proven prompt structures

Analysis

Understanding why certain prompts work

Understanding Limits: What AI (Still) Can’t Do

No Human-like Thinking

AI follows statistical patterns, it has no real understanding or consciousness

Hallucinations

AI can „invent“ content or generate false information

Context Dependency

AI needs sufficient context, which you as the user must provide

The better your input, the better the output

Summary: What You Should Take Away

  • A prompt is any input you use to control our xpand-GPTs or other AI systems.
  • Prompting means giving smart instructions to get precise results.
  • Prompt engineering is the targeted development of effective prompts and is increasingly becoming its own specialized field.
  • Good prompts are clear, targeted, and structured—the quality of your input determines the quality of the output.
  • You don’t have to be a prompt pro—but the basics will help you work with AI more efficiently and successfully.

The good news: In the xpandAI Academy, you get templates, specialized GPTs, and practical examples to make it easier for you to get started. However, a solid basic understanding will help you reach your goals much faster.

Your Next Steps

In the modules of the Navigator course, you will learn:

  • How to build prompts cleverly
  • Which strategies help you get even better results
  • Practical prompt techniques for your daily work
Continue with the Prompting Strategies for Better Results in the Navigator course